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| Dictionary of the Future: The Words, Terms, and Trends That Define the Way We'll Live, Work, and Talk Faith Popcorn & Adam Hanft Hyperion Hardcover 432 pages November 2001 ![]() |
It's unlikely there are two people better suited to the audacious task of predicting where our world -- and with it our language -- are headed. Trend-spotter Faith Popcorn (author of Eveolution, Clicking and The Popcorn Report, and founder of the marketing consultancy Faith Popcorn's BrainReserve) and ad-man and marketer Adam Hanft (founder of his own marketing firm, as well as the man behind the "Flick Your Bic" campaign) bring together their rarely-erring instincts for what people (read: consumers) will want in the not-so-distant future, to compile the often amusing and always thought-provoking Dictionary of the Future. This is much more than a mere compendium of catchphrases and cutting-edge slang; it's a window opening onto the possible -- nay, likely -- shape of tomorrow's society. The totality of human knowledge is doubling at a furious rate, making the Renaissance man an ever more rare bird. Dictionary of the Future makes it possible for the average (but intelligent) reader to enjoy an overview of the world as it might soon be, across a variety of disciplines and -ologies. The evolving faces of the arts, family life, crime, government, medicine, the environment and telecommunications are but a taste of the sundry arenas in which Popcorn (nee Plotnik, for the record) and Hanft elucidate provocative terms, both extant and imagined, which may become more familiar to an increasingly hurried, harried, and attention-deficited population:
© 2002 by Sharon Schulz-Elsing for Curled Up With a Good Book |